C. Mark Vasu

Principal, CMV Marketing

Mark Vasu is the Principal of CMV Marketing, a firm that provides branding, marketing, and cause partnership services to for-profit and nonprofit social enterprises. A pioneer and practitioner of the corporate social responsibility and venture philanthropy movements, Mark has created multi-million dollar national sponsorship programs, campaigns, and marketing initiatives that include world-class brands such as The Timberland Company, Starbucks, Target, and Bank One, among others. Mark served as Vice President of Marketing & Development at Jumpstart, a leading national early literacy organization and leader of the national service movement, during which the organization was recognized by Fast Company as one of the nation’s Top 20 nonprofits. He was also Vice President of Marketing & Development for City Year and Vice President Marketing and Public Relations for ChildrenFirst – a national leader in for-profit child care and early education services, pioneering a new segment of corporate-sponsored backup child care. Mark began his career as a commercial banker at Bank of Boston, specializing in high technology finance. Mark holds a B.A. in Economics from Duke University and has been a guest lecturer at Harvard University, Harvard Business School, Business for Social Responsibility and the Cause Marketing Forum. He lives in Newton with his wife and two children.