Victor Lee

Vice President Branded Entertainment, Digitas

Victor is currently the Vice President Branded Entertainment Digitas LLC. At Digitas he heads up the General Motors Pontiac and Buick account in charge of all national sales promotions and media activation as well as the General Motors Branded Entertainment practice. He also works on Miller Brewing Company specifically focused on the digital activation of Miller Lite. While working on Pontiac he has created and worked on programs integrating Pontiac with Halo 3, The Apprentice, NCAA Basketball and Football, Maxim Hot 100, Sports Illustrated, Jimmy Kimmel Live, Oprah Winfrey, MTV, Survivor, New Years Eve in Times Square, Transformers The Movie, DC Comics and Regis and Kelly. On Buick he has worked on several travel and dining programs with Travel and Discovery Channel as well as national programs with Tiger Woods. For GM he has worked on the integration of GM in the motion picture Transformers as well as the Chevrolet Fuel Cell program. His programs have won promotional marketing and advertising awards from The Pro Awards, The Reggies, The Effies, and Cannes Media Lion. Prior to Digitas he was Vice President Creative and Strategy for Alloy Media and Marketing where he led the creative team behind programs for clients within various industry categories such as Hawaiian Punch, Verizon Wireless, Timberland, New Balance, Reebok, Nestle, Unilever and Cartoon Network. He has also worked at Viacom parent, National Amusements, as a senior publicist managing all national promotions and partnerships for more than 200 Showcase Cinemas and Multiplex theatres across the country and the United Kingdom. He was the Assistant Public Relations Director for the Boston Garden / FleetCenter during the closing and opening ceremonies of the arena and worked on various events from Globetrotters, Stars on Ice and Major League Lacrosse. He was born and raised in Boston and a graduate from Boston College.